How do you want to be seen?
Your role may put you in the boardroom, parliament, a workplace or at the centre of an editorial story—but a good portrait should always begin with you, not your title.
Sometimes the surroundings are part of the story. An on-location or environmental portrait can reveal something about who you are and what you do. At other times, a carefully lit setup with a neutral or custom-made background creates the clarity and consistency needed for executive, board or employee portraits.
The approach depends on you, the story and where the images will be used—from editorial features and annual reports to campaigns and corporate communications. There is no formula for the right portrait - it has to fit the person.